Marketing Product Manager

Location: United States

Job Type: Web/Content Development, Marketing and Sales

Posted: Wednesday, February 28, 2024

Job Description

Forza is a gaming franchise that has come to represent a passion for cars, a community centered around competition and creativity, and the opportunity to connect and immerse players. Our vision is to grow Forza into the top automotive entertainment brand in the world. As part of our team you will have the opportunity to shape go-to-market plans for a leading AAA product line, cultivate new opportunities, and be a part of a world-class marketing team.

We are seeking an ambitious, creative, and collaborative self-starter with superb communication skills and a passion for achieving high impact, high quality results. This is a cross-functional role where you will partner closely with Studio teams at Turn 10, as well as the broader Xbox marketing team, to project manage integrated co-marketing campaigns for gaming communities across console, PC and mobile. You do not need to be a racing expert to succeed in this unique and fun role – though you may become one!

The ideal candidate gets energy from making other people successful and should have the following strengths or skills:
• Ability to Successfully Navigate Complex, Multi-Layered Organizations
• Thrives in fast pace working environment
• Project Management Expert
• Self-Starter
• Proactive and Resourceful
• Detail-Oriented
• Strong Communicator & Collaborator
• Proficient with Microsoft M365 suite

Responsibilities:

• Develop and drive integrated cross-channel Forza campaigns across Owned and Operated channels to support monthly live services content updates for active Forza products
• Collaborate with global marketing, channel, partner, social, platform, and PR teams to integrate game content into franchise campaigns and Xbox events
• Responsible for store front optimizations across Xbox, PC and Steam
• Manage marketing roadmap content updates and ensure key stakeholders are informed and aligned on plans and updates
• Secure needed assets to support monthly content updates as well as distribution of assets to key internal teams
• Optimize and manage in-game marketing messaging tactics to meet key business goals and drive awareness to new product offerings or in-game experiences
• Report on results and proof of performance for marketing campaigns
• Manage multiple projects at once with strong prioritization skills and clear expectation setting with stakeholders.
• Ad-hoc projects as needed

Qualifications

• Ability to work well in a team environment with various internal organizations (product and creative development, marketing, legal, business development, retail sales)
• Ability to manage multiple complex projects simultaneously to deadlines
• Proven ability to drive projects from start to finish overcoming obstacles by influencing others
• Comfort in communicating results of activities to various levels and teams within the organization through various mediums (verbal, written, dashboards, etc.)
• Creative thinker who can develop out-of-the-box ideas
• Comfortable when faced with ambiguity
• Prior Xbox or gaming industry experience required
• Mobile marketing experience preferred
• Prior experience preferred in creating, owning, and executing on go-to-market plans for consumer products (games or entertainment industry preferred) agency or in-house across creative development, media planning, CRM, PR, partnerships, and events

Job Requirements

• Years of Experience Required – 3-5 years
• Degrees or certifications required – Preference---- Mainly looking for prior gaming work experience
• Disqualifiers - No work gaming experience and job hopping
• Best vs. Average – knowledge with live service gaming and mobile game
• Performance Indicators – able to adapt quickly and agility

1. ALL Microsoft Office suite // *teams, PowerPoint* main ones +2yr
2. Editing deck/uploading content on dropbox +2
3. Adobe- preference // +2

Typical Day in the Role

• Purpose of the Team – So we are Xbox marketing; so they’re focused on Forza Motor and Forza products in particular. The team supports 2 studios which is turn 10 studio and playground games. Which practically do all the market activities to support these products that the studios produce or develop. This contractor will be working very closely with one of the FTW direct reports on helping with engagement and support since they’ll be doing a majority of these activities then take over with the managing on meeting and drive support for content.

• Key projects - monthly updates // very process oriented-- established meetings, information assets and requests that need to be developed by different teams then distribute them out
• Typical task breakdown and operating rhythm - 40% calls and 60%meetings

Duration

12/20/2024

Desired Start Date

2/1/2024

Hours Per Week

40

Candidate Value Proposition

• What makes this role interesting? -
• Unique Selling Points - lots of cross-team collaborations, communication, and organization


You can email your Resume/CV to work@wmiworldwide.com with the subject Marketing Product Manager - 138953-1.